How to build your sustainable brand story: When people come together, magic happens

How to build your sustainable brand story: When people come together, magic happens

Great achievements are rarely the result of a single action of an individual, but rather the outcome of communities coming together to debate, discuss and grow. However, does living in a digital age mean face-to-face meetings are a thing of the past – an inefficient way of bringing people together? Well, the short answer is […]

Re-building dreams in Nepal

Re-building dreams in Nepal

Namaste A team of seven MCI Dreambuilders from our offices in Singapore, Dublin, Melbourne, Amsterdam and HQ were in Nepal this month as part of our long term efforts to improve education within struggling communities. Thanks to the generous donations of the clients, friends and family of MCI, we have currently raised over €13,000. The […]

To Bee, Or Not To Be

To Bee, Or Not To Be

You may not think it, but the future of the human race depends almost as much on bees for their pollination as it does on our forests for its oxygen. After all, one in every three bites of food consumed worldwide comes from plants which depend on these little pollinators for a successful harvest. To […]

Bearing Responsibility – Events and the Community

Community Projects have been a part and parcel of events for decades – that will never change. What will change is the sophistication of the various projects. Gone are the days when guests happily gather around a solitary tree planting ceremony, participating only through rapturous applause. Increasing awareness of wider sustainability issues and activism are […]

Discover the Power of Taking Action

Today Symantec released their first event sustainability report. Written by yours truly, this report celebrates the commitment of the software giant to organising more responsible and effective meetings. For their flagship Vision conference organised in Barcelona, significant steps were taken to engage suppliers and implement better environmental event practices whilst on the social front they […]

Simple steps that make a difference

This year I have had the pleasure of working with software giant Symantec, to help them on their journey to organize more responsible and better events. As a recognized leader in corporate responsibility, Symantec decided it was time to look deeper into how they run their Vision users conference, and so kicked of the sustainability […]

Giving Back: MCI’s Power of Action 2011, Montreux

Here at MCI, we’ve been actively engaged in creating a community service action for our annual business meeting which this year will bring over 600 MCI staff and business partners to beautiful Montreux, Switzerland. Our approach, now a standard practice called The Power of Action, was first explained here. How to integrate a social responsibility […]

Sustainable Events: Holiday Season Medley

What better way to close out a busy 2011 than with rousing, inspiring, infectiously enthusiastic, innovative sustainable event initiatives? We been busy elves of sustainability these last several months and wish to share a few of the events about which we are excited here. As always, we’d very much enjoy hearing about actions and ideas […]

On soap and other waste: are we doing it wrong?

In nature, and in a sustainable society, waste from one process is food for another (this and lots of other great stuff from William McDonough). Clean the World, and their effort to capture wasted soaps from hotels across the United States, might well be a brilliant example of this principle in action.  Yet the recent […]

The Power of Action: Giving thanks, sharing findings

Thank you! The Power of Action community service event  mentioned in our earlier post exceeded every possible goal we imagined.  The enthusiastic engagement and generosity of our team, partners and participants brought the following exciting results: 171 people, including 125 kids, participated in a 4 hour long session to create 19 different figures of (mostly) […]


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