How Can Benchmarking Make Destinations More Sustainable?

How Can Benchmarking Make Destinations More Sustainable?

In response to an increasing focus on responsible and sustainable practices in the events industry, leading MICE (Meeting, Incentive, Conference and Event) destinations are working to make their locations more competitive and attractive to event planners and stakeholders. An integral part of what cities and venues are doing to improve the desirability of their destinations […]

Lessons for Sustainable Destinations & Events from Singapore- Water and Land

Having lived in Singapore for most of the last 2 months I’ve still much to learn about this fascinating island state but in this relatively short time have already been left impressed by how the government has used sustainability as a catalyst for innovation- providing lessons for any events business.  The conundrum is why has […]

Behind the scenes of a sustainable EU Presidency

“To have success in sustainability – you just have to make it sufficiently hard for yourself that it becomes easy”. This was the advice from Kirsten Aggersborg, the director of the super sustainable Hotel Axel in Copenhagen. I think there is some real value to this observation, and this is no where more true than […]

The Business case for Sustainability in tough times

Following on my Michaels post earlier, I wanted to attached a presentation that we created to really define the business case for sustainability in the meetings industry. The presentation details the opportunities and costs benefits using a whole list of research data collected by us and many of the global top publications and consulting organisations. […]

Remember: Greenwashing is ’Sly’, not cool

In spite of a the litany of columns, reports and studies on the topic of Greenwashing, (, it seems that confusion ensues, resulting in more unsubstantiated claims which only serve to make the market more jaded and fussy with those that make them. I think the causes can often be traced to over-enthusiastic marketing teams […]

Creating and Marketing Sustainable Destinations

With the growing trend of sustainability, many destinations are now preparing themselves as “green meeting destinations”. In 2008, we increasingly started to work with DMOs and CVBs who wanted to go green. Not surprisingly cities are seeing that green has financial, branding and motivational benefits. The following presentation highlights the high level findings of some […]