How to build your sustainable brand story: When people come together, magic happens
Great achievements are rarely the result of a single action of an individual, but rather the outcome of communities coming together to debate, discuss and grow. However, does living in a digital age mean face-to-face meetings are a thing of the past – an inefficient way of bringing people together? Well, the short answer is […]
Fed up with excuses
I’m sorry to admit it – but I am getting rather fed up with all the excuses. Too often I hear event venues, hotels, agencies, and clients rattle off “justifications” for not implementing sustainability into their events and services. “It’s too difficult; it’s too expensive; it takes too much time. My clients are not interested!” […]
Events as a bridge to better brands- The Evidence
We have been asked on more than one occasion (can you imagine!), does running a sustainable event have any real benefits? Well to put it bluntly, yes. Not only can incorporating sustainability into an event’s operation and planning promote environmental innovation and social benefits (by providing jobs, creating better working conditions and promoting creative solutions […]
Sustainability as a competitive differentiator
Today I have the pleasure to be in the magic city of Medellin, Colombia speaking at the first International Symposium on Events and Conventions. The events industry in Colombia is in serious development at the moment with a growth of 47% during the last year alone. The leaders of this event realize that sustainability and […]
Sustainability as a driver for successful associations
I was at the IMEX tradeshow this week in Frankfurt, and had the opportunity to present at the Association Day. This is a yearly event which brings leaders together to discuss trends and issues effecting the successful management of associations and societies. Together with Lucy Goodchild of the Global Reporting Initiative, we ran a workshop […]
Business Case for Sustainable Events
At EIBTM I was interviewed by Paul Salinger, VP of Marketing at Oracle and President of the GMIC. In this short video both Paul and I share some of our key views on the business case for sustainability: including perception that sustainable meetings are more expensive, reporting, measurement and supplier engagement. We also discuss about […]
Sustainability – Business Case for Associations
There are over 77000 companies in the world. The UN Global Compact is the worlds largest corporate responsibility initiative. Yet only 8800 organisations have signed up to it. The Global Reporting Initiative is the world´s most widely used sustainability reporting framework – yet its estimated only 4000 companies are using it. In a recent meeting […]
The Business of Sustainability
More than half of the world´s population lives in cities. This urban population is responsible for of 80% of the greenhouse gas emissions. With this in mind the future of cities and the future of the meetings industry cannot be imagined without considering sustainability. In this presentation, that I delivered in Singapore I share my […]
Green Meeting Seminar Estoril – Presentations
Yesterday I was privileged to be in Estoril, Portugal and to be organising a seminar program about sustainable events. The days previous to the event I was participating in a workshop to co-develop the GRI Reporting guidelines for the event sector. My fellow participants are some of the best brains in event sustainability from around […]
A New Era of Sustainability: UN Global Compact-Accenture CEO Study
Released at the UNGC summit today is an excellent survey prepared by Accenture who questioned 766 CEOs and found out: · In spite of the recent economic downturn, an overwhelming majority of corporate CEOs – 93 percent – say that sustainability will be critical to the future success of their companies. · Furthermore, CEOs believe […]
