An exclusive preview of insights from upcoming Destination Whitepaper – to be launched at IMEX



Kyoto’s ‘Kyoto Visitors Host’ program increases opportunities for visitors to meet local artisans and help direct more tourist spending towards the local economy, especially traditional industries. Image courtesy of Kyoto Convention and Visitors Bureau.


Over the past year research has been ongoing into pioneering thinking in sustainable destination management. Below are 4 of the key trends to be discovered in the soon-to-be-released whitepaper from the 2016 Global Destination Sustainability Index:

Targeted Storytelling
Advertising is out, storytelling is in. DMOs are segmenting consumer profiles and developing more reactive and nuanced content based on Big Data.

DMOs as an Economic Development Agency
Destinations have evolved to become much more strategic about how they attract and create events that support their city’s development agenda.

Today’s discerning traveller seeks the authentic, seeks the original and seeks to experience the local.

Peak Tourism- The need to engage the community
The balance has become precarious between the environmental capacity and quality of life for residents of popular destinations.

To learn more about how these trends and a raft of other developments are impacting MICE destinations and how event strategies are adapting, stay tuned for the whitepaper to be released in May!

Melbourne Convention Bureau are using the index to bring together key stakeholders and leverage the city’s credentials to attract conferences. Karen Bolinger, CEO, states  “As a leading convention bureau, we are using the GDS-Index to benchmark and ensure that conference organisers benefit from hosting sustainable events, while working with industry partners to enhance the Melbourne experience now and into the future”.

Malmö Convention Bureau see the index as a catalyst to transforming and enabling stronger relationships locally. Katarina Olsson, Head of Malmö Convention Bureau shares that “The index inspires us to work in a structured way towards our goal to become one of the most sustainable destinations in the World. It has helped us in highlighting our challenges and aids the wider development of the city”.

Visit for more insights into this industry changing collective, receive the newsletter or to join.

To learn more of the insights from the whitepaper, don’t miss the strategic session at IMEX’s EduMonday on Monday 15th May at 17:00 in the Congress Center Messe Frankfurt. Registration is compulsory for this brand new education experience, so visit the IMEX website for more information!

For the full article click here.

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