Sustainable destinations; Qualities of a leader

By 2050 70% of the world`s population of almost 10 billion people will live in cities. The vast majority of events are organized in cities, so what can the meeting industry do to make our event destinations more healthy, successful and ultimately sustainable. And how do we scale and speed up the implementation of sustainability programmes that we are seeing from pioneering cities around the world.

In the attached presentation, I share some of the key qualities of sustainable destinations, highlighting key traits and characteristics of cities and CVBs that are leading. However there are NO destinations doing a perfect job! As a start, ask your convention bureau if they have a 5 year sustainability masterplan?

But there are many amazing initiatives around the world, so we can learn from each destination, cutting and pasting ideas and then adapting/evolving them to form a holistic long term strategy.

We are working with various destinations on long term masterplans, and I am really excited about some destinations who are really starting to understand the business case. Its only going to get better – but we need to speed up and scale up.

Let me know what you think and please share ideas and examples.

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