Sustainability as a competitive differentiator

Today I have the pleasure to be in the magic city of Medellin, Colombia speaking at the first International Symposium on Events and Conventions. The events industry in Colombia is in serious development at the moment with a growth of 47% during the last year alone. The leaders of this event realize that sustainability and quality are critical components for the development of the MICE industry, and invited me to share some best practices and trends from around the world.

My session was entitled “Sustainability as a Competitive Differentiator”.  In the presentation that you can see below, identified over the years from organizations who have used sustainability to deliver increase value to their stakeholders.

  1. Leaders Lead: They stop watching the game from the stands and they get on the pitch. They take a proactive role to inspire their teams to learn and implement more sustainable actions. They take a dynamic role in their industry and community to champion and advocate for more sustainable practices.
  2. Leaders understand the context: They research and educate themselves and their organisations to understand the social, economic and environmental trends and risks (ie. Climate Change). They understand how these risks will affect their business, and identify the opportunities that are available to create new or improve existing services/products.
  3. Leaders connect and collaborate: They understand the power of using their existing networks and joining new ones to engage with their stakeholders. They listen, they learn, they share, and most important they form partnerships to advance sustainability within their own organisations, industry and community.
  4. Leaders integrate and innovate: From a clear understand of the issues and expectations of their stakeholders, Leaders integrate sustainability into their operations. They don’t add on sustainability as an additional service or product; instead they embed sustainability into the standard operating practices across their business. Leader understand that sustainability is a core component of their “quality management strategy” and uses it to inspire innovation across their business.
  5. Leaders measure performance and its value: They are fanatic about measuring the impacts and results of their sustainability initiatives. They investigate and analyze their impacts, and use data to make decisions and investments that deliver value for their organization and their stakeholders.

ps. Colombia is an amazing destination. I totally recommend that you consider it for your next event, incentive or conference. Amazing service, great people, beautiful country.

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