Discover the Power of Taking Action

Today Symantec released their first event sustainability report. Written by yours truly, this report celebrates the commitment of the software giant to organising more responsible and effective meetings.

For their flagship Vision conference organised in Barcelona, significant steps were taken to engage suppliers and implement better environmental event practices whilst on the social front they worked closely with NGO partners to support two community projects raising awareness about climate change and social issues.

MCI Sustainability Services were hired as an consultant, to review the sustainability processes, assess practices onsite, measure the event footprint and make recommendations for future improvement. As a conclusion to this stage of the journey we prepared this, the first event sustainability report to transparently disclose the sustainability approach, impacts and progress.

Key results achieved at this year’s event include:

  • $40,000 of costs were avoided through sustainability program
  • The venue, all key suppliers and 59% of the hotels provided sustainability measurement data. Carbon emissions were measured at 1,017 tons CO2e
  • 55% of event waste was diverted from landfill
  • 55% of all food served was sourced locally
  • $15,000 donated to community projects
  • Attendee satisfaction of the sustainability initiative was evaluated at 78%

Respect and congratulations go to the sustainability champion at Symantec – Claudia van’ t Hullenaar, from their EMEA events team. Claudia has demonstrated “the Power of Taking Action” , which became the theme for the report. A big salute goes to the CCIB Congress Center for their commitment and significant improvement in sustainable operating practices over the last few years; and also to all the suppliers who helped make this project a reality (WSP Environment & Energy, Events That Matter Ltd, BK Productions, A-Booth B.V., Kopfwerk, MCI Spain and Active Networks.)

In the words of Paul Salinger, VP Marketing Oracle: “Symantec is among a too small group of leaders who are active in pursuit of sustainable event innovation. The size and attendance at these type of events represents a tremendous opportunity to influence change in corporations, destinations and venues around the world. I commend Symantec for their approach.  At Oracle, our focus on sustainable events has helped us to significantly improve our environmental footprint, avoiding over $1 million in costs and driving innovation into the way we organize OpenWorld.” (check out his sustainability initiative and report at Oracle OpenWorld)

3 Comments

  1. James Watson says:

    My favorite phrase: “sustainable event innovation”. You can count Green Meeting Ninjas among the too small group of leaders who are active in pursuit of sustainable event innovation.

  1. […] Symantec Vision Conference: Discover the Power of Taking Action […]

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