Having lived in Singapore for most of the last 2 months I’ve still much to learn about this fascinating island state but in this relatively short time have already been left impressed by how the government has used sustainability as a catalyst for innovation- providing lessons for any events business. The conundrum is why has Singapore come on leaps and bounds in some areas of sustainability where other countries are lagging behind? The answer is fairly simple, resource scarcity is a very real and tangible challenge in Singapore, albeit due to the quirks of international boundaries. Take water- 50% of Singapore’s water is imported from outside the country so they’ve invested in correcting this imbalance. Water management has had clear support and funding with the result that two thirds of Singapore’s land surface is now a water catchment area with water stored in 17 reservoirs. One of the most impressive is of course, the old Singapore river which used to be tidal. Although instrumental in creating much of the initial fortune of Singapore, shipping here has long since moved to a larger scale and what was once a muddy and reeking place each day when the tide went out has now been dammed to create Marina Basin, right in the heart of the city. Other great initiatives include NEWater- wastewater is collected from toilets, sinks and daily use and treated using micro-filtration, reverse-osmosis and UV technology to recycle it into water that’s good enough to drink. This meets 30% of the city’s water needs, a target that will be increased to 50% of future needs by 2060.
Looking at the population of the city, it’s simply boomed over last 25 years, nearly doubling to over five million. Over the same period, Dr. Vivian Balakrishnan, Minister for Environment and Water Resources proudly stated at the recent launch official launch of the new TEEB (The Economics of Ecosystems and Biodiversity) for Business Coalition Headquarters on the 6th November that when you arrive by plane- Singapore is visibly 50% green. This has increased from a little more than a third of the city-state’s area to this impressive percentage. Why? Because the Singapore Government has designated it a high priority- and that’s all part of Singapore’s next “green road map,” its 10-year development plan, the country aims to go from being “a garden city” to “a city in a garden.”
Singapore has built it’s success over the years from attracting the best traders, from spices, to opium to the trading of today- stocks, technology and services and Singapore wants to stay at the top of the places people will want to work, play, live, and raise a family. The government intends to increase the country’s National Park space from from about 3,300 hectares today to 4,200 hectares in the next 10-15 years and I’ve had the pleasure of visiting 3 such parks on my free weekends already and witnessing live the success of this project relating to biodiversity. One such example for the “twitchers” out there is the reintroduction of the Oriental pied hornbill — the bird’s population has increased from just a pair 16 years ago to about 160 today and here’s one of that small number photographed 2 weeks ago on a simple Iphone.
So what are the valuable lessons from Singapore’s national approach for the events business?
- Designate sustainability a priority at the very top of the business or organisation and fund appropriately
- Understand your supply chain and focus on resource challenges
- Recycle whatever you can (including sewage)
- Treat your event attendees or employees like you would yourself, provide them with healthy environments, sustenance and lifestyles
- Lastly, but perhaps most importantly don’t be afraid to innovate!