Power of simplicity

Innovation is often best when it’s simple. The following video is a great example of how a strong sustainability program forces an organization to reconsider conventional ways of working and rethink to improve the environmental, social and economic impact of its action.

The case is in hand is with the London Olympics. Here David Stubbs, responsible for the amazing sustainability program at London 2012 explains how they made a simple addition to the Olympics uniform has helped them from having to manufacture two sets of games makers jackets, which clearly results in significant cost and environmental benefit.

This is just one of the many examples of how David and the team have integrated sustainability into the 2012 Games. More to follow…

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