«To have success in sustainability – you just have to make it sufficiently hard for yourself that it becomes easy». This was the advice from Kirsten Aggersborg, the director of the super sustainable Hotel Axel in Copenhagen.
I think there is some real value to this observation, and this is no where more true than with the Danish Presidency of the European Union Council.
By June 30, when the European Union Presidency 2012 Denmark concludes, the Danish Foreign Ministry Logistics team will have supported the organization of 100 meetings serving 15,000 total participants while meeting criteria of the ISO 20121 event sustainability management system.
With a team of just 22 people, the logistics team delivered an EU Presidency at a fraction of the total cost of past Presidencies. The €30million savings were an important result of the strategic meeting design and sustainable event management system
Working with Wonderful Copenhagen, we made the following video to show how sustainable event management is not complicated, but that it requires leadership, vision, commitment and discipline.
I take my hat off to Andreas and the Government team for demonstrating the business case of sustainable meetings. And also to the Bella Center, for the paradigm shift in sustainability performance in the last 3 years.
[vimeo http://www.vimeo.com/40150274 w=800&h=450]
MCI Sustainability Services supported the Danish Foreign ministry in the development of the ISO20121 Sustainable Event Management System, and in the application for third party certification. This project will be one of the largest most ambitious implementations of sustainability in the meetings industry.For more info.
MCI have also led a stakeholder engagement initiative to increase the sustainability and outreach of the Danish Meetings Industry. A sustainability report will be available in the summer on www.sustainableeventsdenmark.org