Embedding Sustainability into Copenhagen Meetings Industry

Recorded at EIBTM, Michael Luehrs interviews Steen Jakobsen, Director of Conventions at Wonderful Copenhagen. Steen talks about how Copenhagen has embraced sustainability and embedded it into the meetings product and culture of the MICE industry.  Steen shares the approach – called the Copenhagen Sustainable Meetings Protocol (designed by us), and how leadership, stakeholder engagement and a business approach are critical for success.

You can read more about the work we have been doing with Steen and the Danish Meetings Industry here:  This project know as the Danish Sustainable Events Initiative builds on the COP15 success to make the Danish Presidency of the EU highly sustainable and certified to the new ISO20121. In parallel the project aims to raise up the sustainability performance of hotels, venues and agencies in the rest of Denmark.