Transparency – Engagement – Networks

Adam Werbach

I recently had the opportunity to meet with some of the senior staff at Saatchi and Saatchi S – their sustainability consulting organisation.

Their CEO Adam Werbach has just release a great book called “Strategy for sustainability”.

Here is a short interview on the Harvard Business channel that summarise his three key concepts to Sustainability – Transparency – Engagement Networks.

Adam makes a clear argument that sustainability is key for driving innovation and value into a business, and as such reducing costs, increasing staff loyalty and developing new markets/products.

Its worth the 10mins to watch this and think about your own businesses sustainability strategy and your own “personal sustainability project”.

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