I recently had the opportunity to meet with some of the senior staff at Saatchi and Saatchi S – their sustainability consulting organisation.
Their CEO Adam Werbach has just release a great book called «Strategy for sustainability».
Here is a short interview on the Harvard Business channel that summarise his three key concepts to Sustainability – Transparency – Engagement – Networks.
Adam makes a clear argument that sustainability is key for driving innovation and value into a business, and as such reducing costs, increasing staff loyalty and developing new markets/products.
Its worth the 10mins to watch this and think about your own businesses sustainability strategy and your own «personal sustainability project».