Marketing sustainable destinations
In continuation to last post, in Mexico i gave a second keynote at the National Tourism Congress about Creating and marketing sustainable destinations.
In the attached presentation I talk about
- Risk and opportunities presented to Smart destinations around the “sustainability revolutions”
- Provide some examples of destinations who are leading the market
- Provide a framework that CVBs can use to help them become a “green leader”
I was previously in LA and met with the city officials who are implementing a very interesting and smart program of greening.