In continuation to last post, in Mexico i gave a second keynote at the National Tourism Congress about Creating and marketing sustainable destinations.
In the attached presentation I talk about
- Risk and opportunities presented to Smart destinations around the «sustainability revolutions»
- Provide some examples of destinations who are leading the market
- Provide a framework that CVBs can use to help them become a «green leader»
[slideshare id=1839623&doc=howtocreateandmarketasustainabledestination090806mexico-090810173639-phpapp02]
I was previously in LA and met with the city officials who are implementing a very interesting and smart program of greening.