GMIC – Staggering Green Growth

I am at the GMIC Conferance in Pittsburgh. Its mindblowing the feeling of positivity and energy here, when all around in our industry people are negative (not suprisingly)

Yesterday at the board meeting we announced that membership growth had surged by 235% since our brand relaunch in September, with suporting business sponsorship rising by 340%. Additionally we have 3 new chapters in formation (Atlanta, Denver and Florida) plus another 10 in early stage development.

Thats pretty amazing in these tough tough times. However its not suprising. The members of the GMIC understand that sustainability is a critical business strategy in their recession. For example talking to Oracles VP of Communication yesterday, he informed me that they saved 2 million dollars on their last event through their new sustainability strategy. Not surprising that he is rolling it out worldwide.

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