The Business case for Sustainability in tough times
Following on my Michaels post earlier, I wanted to attached a presentation that we created to really define the business case for sustainability in the meetings industry. The presentation details the opportunities and costs benefits using a whole list of research data collected by us and many of the global top publications and consulting organisations.
Its prepared in a generic way and so is very relevant for agencies, planners, suppliers and destination manager.
In the last week I delivered it to a packed house at the Costa Del Sol Convention Bureaus annual innovation forum and in Lisbon at ExpoEvents.