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	<title>Less Conversation More Action &#187; Quotes</title>
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	<description>CSR and Sustainability in the Meetings and Events Industry</description>
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		<title>Growth of green brands</title>
		<link>http://lessconversationmoreaction.com/2010/09/29/growth-of-green-brands/</link>
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		<pubDate>Wed, 29 Sep 2010 21:29:20 +0000</pubDate>
		<dc:creator>Guy Bigwood</dc:creator>
				<category><![CDATA[General Sustainability]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Quotes]]></category>

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		<description><![CDATA[A lot of people still ask me what is the business case for sustainability in the meetings industry. I normally smile and politely give them a few answers and then sit back in amazement and wonder where have they been. Today there has already been such a massive transformation in society and it is touching [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lessconversationmoreaction.com&amp;blog=5849890&amp;post=870&amp;subd=lessconversationmoreaction&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A lot of people still ask me what is the business case for sustainability in the meetings industry. I normally smile and politely give them a few answers and then sit back in amazement and wonder where have they been. Today there has already been such a massive transformation in society and it is touching all walks of life, classes and regions. This presentation from Sustainability Brands gives a nice indication of the growth of green in consumer buying habits. this is and will progressively change the meetings industry.</p>
<iframe src='http://www.slideshare.net/slideshow/embed_code/3338618' width='468' height='384'></iframe>
<p>I think the Saatchi and Saatchi statement is the most profound. From the creator of the <a href="http://www.lovemarks.com/index.php?pageID=20020">lovemark </a>concept they now clearly state that</p>
<address>When Saatchi &amp; Saatchi developed <a title="www.lovemarks.com" href="http://www.lovemarks.com/" target="_blank">Lovemarks</a> we  understood that the shift of power to consumers would change brands  forever. Now consumers are subjecting Lovemarks and would-be Lovemarks  to another tough test. Not only is a Lovemark owned by the people who  love it, but it has to front up to the sustainability<img class="alignright" src="http://www.lovemarks.com/files/love-respect-axis.jpg" alt="" width="200" height="199" /> challenge. Saatchi  &amp; Saatchi S works to connect environmental, economic, social and  cultural streams of action together to make sustainability irresistible.  No sustainability, no Lovemark.</address>
<address><img class="alignleft" src="http://www.strategyforsustainability.com/wp-content/uploads/2010/08/lovemarks-sustainability-diagram.gif" alt="" width="311" height="377" /><br />
</address>
<p><img src="/Users/GUY%7E1.BIG/AppData/Local/Temp/moz-screenshot.png" alt="" /></p>
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		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7da5678bc52eb429bce822eff2311d35?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Guy Bigwood</media:title>
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		<title>Business leaders call for clear climate policies</title>
		<link>http://lessconversationmoreaction.com/2009/05/24/business-leaders-call-for-clear-climate-policies/</link>
		<comments>http://lessconversationmoreaction.com/2009/05/24/business-leaders-call-for-clear-climate-policies/#comments</comments>
		<pubDate>Sun, 24 May 2009 22:14:54 +0000</pubDate>
		<dc:creator>Guy Bigwood</dc:creator>
				<category><![CDATA[CSR@MCI]]></category>
		<category><![CDATA[General Sustainability]]></category>
		<category><![CDATA[Business case]]></category>
		<category><![CDATA[Copenhagen]]></category>
		<category><![CDATA[Economy]]></category>
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		<description><![CDATA[I am at the World Business Summit on Climate Change and with a little help from Reuters would like to share some views from the UN secretary General Industry should play its part in the fight against climate change by persuading governments to aid carbon cuts rather than lobbying against them, the U.N. Secretary-General told [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lessconversationmoreaction.com&amp;blog=5849890&amp;post=386&amp;subd=lessconversationmoreaction&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.reuters.com/resources/r/?m=02&amp;d=20090524&amp;t=2&amp;i=10237124&amp;w=192&amp;r=2009-05-24T190132Z_01_BTRE54N1GUP00_RTROPTP_0_CLIMATE-BUSINESS"><img class="alignright" title="UN Secretary General at WBSCC" src="http://www.reuters.com/resources/r/?m=02&amp;d=20090524&amp;t=2&amp;i=10237124&amp;w=192&amp;r=2009-05-24T190132Z_01_BTRE54N1GUP00_RTROPTP_0_CLIMATE-BUSINESS" alt="" width="192" height="122" /></a>I am at the World Business Summit on Climate Change and with a little help from <a href="http://www.reuters.com/article/environmentNews/idUSTRE54N0GZ20090524?feedType=RSS&amp;feedName=environmentNews">Reuters </a>would like to share some views from the UN secretary General</p>
<p><em>Industry should play its part in the fight against climate change by persuading governments to aid carbon cuts rather than lobbying against them, the U.N. Secretary-General told CEOs in Copenhagen today.</em></p>
<p><em>Business leaders met in Denmark today at the <a href="http://www.copenhagenclimatecouncil.com/world-business-summit.html" target="_blank">World Business Summit on Climate change</a> to try to unite behind a common call for long-term climate policies, ahead of the U.N. conference in December designed to forge a new climate treaty to replace the Kyoto Protocol.</em></p>
<p><em>&#8220;For those who are directly or implicitly lobbying against climate action I have a clear message: your ideas are out of date and you are running out of time,&#8221; U.N. Secretary-General Ban Ki-moon told the meeting of more than 500 business leaders.</em></p>
<p><em>&#8220;The smart money is on the green economy,&#8221; he said. &#8220;Leaders sometimes are weak because they are short-sighted to get the votes,&#8221; he added, urging businesses to lobby for carbon cuts.</em></p>
<p>Full coverage of the speech can be found <a href="http://climatecouncil.digieyez.com/Default.aspx?bhcp=1">here </a>or a written version on the UN Global Compact <a href="http://www.unglobalcompact.org/NewsAndEvents/news_archives/2009_05_24.html" target="_blank">web site</a>.</p>
<p>MCI is the event logistics and sustainability consulting partner for the World Business Summit on Climate Change, the UN Climate Change Conference, the World Mayors Summit on Climate Change and the UN Global Compact leaders summit</p>
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		<media:content url="http://1.gravatar.com/avatar/7da5678bc52eb429bce822eff2311d35?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Guy Bigwood</media:title>
		</media:content>

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			<media:title type="html">UN Secretary General at WBSCC</media:title>
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		<title>Karl Marx predicted it all</title>
		<link>http://lessconversationmoreaction.com/2009/01/23/karl-marx-predicted-it-all/</link>
		<comments>http://lessconversationmoreaction.com/2009/01/23/karl-marx-predicted-it-all/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 09:10:25 +0000</pubDate>
		<dc:creator>Guy Bigwood</dc:creator>
				<category><![CDATA[General Sustainability]]></category>
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		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Quotes]]></category>

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		<description><![CDATA[I was sent this today, and I think Karl Marx perfectly summarizes whats going on around the world. Its amazing that he wrote this in 1867. &#8220;Owners of capital will stimulate the working class to buy more and more of expensive goods, houses and technology, pushing them to take more and more expensive credits, until [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lessconversationmoreaction.com&amp;blog=5849890&amp;post=76&amp;subd=lessconversationmoreaction&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I was sent this today, and I think <a href="http://en.wikipedia.org/wiki/Karl_Marx"><strong>Karl Marx</strong></a> perfectly summarizes whats going on around the world. Its amazing that he wrote this in 1867.</p>
<p><em><span style="font-family:Times New Roman;font-size:medium;"><strong><img class="alignright" title="Karl Marx" src="http://upload.wikimedia.org/wikipedia/commons/d/d4/Karl_Marx_001.jpg" alt="" width="131" height="184" /></strong></span></em></p>
<p><em><span style="font-family:Times New Roman;font-size:medium;"><strong>&#8220;Owners of capital will stimulate  the working class to buy more and more of expensive goods, houses and  technolo</strong></span></em><em><span style="font-family:Times New Roman;font-size:medium;"><strong>gy,</strong></span></em><em><span style="font-family:Times New Roman;font-size:medium;"><strong> pushing them to take more and more expensive credits, until their  debt becomes unbearable. The unpaid debt will le</strong></span></em><em><span style="font-family:Times New Roman;font-size:medium;"><strong>ad to bankruptcy of banks, which  will have to be nationalised, and the State will have to take the road which  will eventually lead to communism&#8221;</strong></span></em></p>
<p>With the increase government control of many large corporations around the world we will see a lot of changes in the forthcoming years. Who knows how this will pan out. My feelings is that it could be good for Ethics, CSR and Sustainability. Yesterdays commitments from Obama about a new energy policy and also his commitment regarding a more ethical Whitehouse are first indications of probable US policy. Its not really surprising since its the governments who will sign the binding targets at the COP15 UN climate change meeting in December and they will want to pass on the risk and job of achieving these targets to the business world. Now that they have so much control in many of the industries and financial world, it will be easier for them to enforce new carbon and renewables legislation. At the same time there may be a greater tendency for governments to become more nationalistic. Yesterday for example in Spain, one of the worst affected countries, the Minister for the Economy called for Spanish industry to buy local. In tough times and with a need to reduce carbon emissions through transport, we can expect to see much more of these types of messages.</p>
<p>So is Karl Marx right? Will we see a return to a new form of communism?</p>
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			<media:title type="html">Guy Bigwood</media:title>
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			<media:title type="html">Karl Marx</media:title>
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		<title>Quote of the date.. Selfishness corrodes</title>
		<link>http://lessconversationmoreaction.com/2009/01/14/quote-of-the-date-selfishness-corrodes/</link>
		<comments>http://lessconversationmoreaction.com/2009/01/14/quote-of-the-date-selfishness-corrodes/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 10:29:51 +0000</pubDate>
		<dc:creator>Guy Bigwood</dc:creator>
				<category><![CDATA[General Sustainability]]></category>
		<category><![CDATA[Quotes]]></category>

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		<description><![CDATA[I read this today on Conor Kenny&#8217;s blog and i liked it BC Forbes said; “The human being who lives only for himself finally reaps nothing but unhappiness. Selfishness corrodes. Unselfishness ennobles, satisfies. Don’t put off the joy derivable from doing helpful, kindly things for others.” Not a bad way to work in a recession. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lessconversationmoreaction.com&amp;blog=5849890&amp;post=45&amp;subd=lessconversationmoreaction&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I read this today on Conor Kenny&#8217;s blog and i liked it</p>
<p>BC Forbes said;   “The human being who lives only for himself finally reaps nothing but unhappiness. Selfishness corrodes. Unselfishness ennobles, satisfies. Don’t put off the joy derivable from doing helpful, kindly things for others.”</p>
<p>Not a bad way to work in a recession. That is if the long term is important to you?</p>
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			<media:title type="html">Guy Bigwood</media:title>
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