Sustainability as a competitive differentiator
Today I have the pleasure to be in the magic city of Medellin, Colombia speaking at the first International Symposium on Events and Conventions. The events industry in Colombia is in serious development at the moment with a growth of 47% during the last year alone. The leaders of this event realize that sustainability and […]
Fueling Success: MCI Community Academy
In support of our industry colleagues and the people of Greece, MCI decided to locate its annual training meeting in Athens, Greece. Despite the crisis, Greece remains a wonderful location for events and meetings, and as a leading global agency we were pleased to show our support. In addition to our business commitment, we wanted […]
Sustainability – Business Case for Associations
There are over 77000 companies in the world. The UN Global Compact is the worlds largest corporate responsibility initiative. Yet only 8800 organisations have signed up to it. The Global Reporting Initiative is the world´s most widely used sustainability reporting framework – yet its estimated only 4000 companies are using it. In a recent meeting […]
The Business of Sustainability
More than half of the world´s population lives in cities. This urban population is responsible for of 80% of the greenhouse gas emissions. With this in mind the future of cities and the future of the meetings industry cannot be imagined without considering sustainability. In this presentation, that I delivered in Singapore I share my […]
Vulnerability of air travel and its effect on the meetings industry.
Today at the GMIC Conference in Portland Oregon, I led a fascinating panel about the business dimension of sustainability. It focused on how macro trends and issues will affect the meetings industry. One of the panellist was Dr Ian Lee, an expert on the aviation industry from the Sprott School of Business . In the dialog […]
Trends in marketing sustainable destinations
Working with various tourism authorities and cities around the world, we have come to see that there are some developing trends in positioning and marketing a sustainable meetings destination. This presentation uses case studies to highlight some of the key aspects of the pillars of a sustainable meetings destination Leadership Strategy development Stakeholder engagement Good […]
Growth of green brands
A lot of people still ask me what is the business case for sustainability in the meetings industry. I normally smile and politely give them a few answers and then sit back in amazement and wonder where have they been. Today there has already been such a massive transformation in society and it is touching […]
Green Meeting Seminar Estoril – Presentations
Yesterday I was privileged to be in Estoril, Portugal and to be organising a seminar program about sustainable events. The days previous to the event I was participating in a workshop to co-develop the GRI Reporting guidelines for the event sector. My fellow participants are some of the best brains in event sustainability from around […]
COP15 Event Sustainability Case Study
I am in New York where we are organising the United Nations Global Compact Leaders Summit . As a prelude I prepared a case study of how the Danish Government implemented a more sustainable COP15 climate conference.
Sustainable Event Management Trends
This week I was presenting at an ICCA conference on sustainability in the meetings industry. In the presentation I approach the following key questions: •Is Sustainability a trend or short term fad? •Is it more expensive to be sustainable ? •Do clients really want sustainable venues, agencies and providers? •What are the trends and developments […]
