Behind the scenes of a sustainable EU Presidency

Posted on April 13, 2012 by Guy Bigwood

“To have success in sustainability – you just have to make it sufficiently hard for yourself that it becomes easy”. This was the advice from Kirsten Aggersborg, the director of the super sustainable Hotel Axel in Copenhagen. I think there is some real value to this observation, and this is no where more true than [...]

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Embedding Sustainability into Copenhagen Meetings Industry

Posted on March 25, 2012 by Guy Bigwood

Recorded at EIBTM, Michael Luehrs interviews Steen Jakobsen, Director of Conventions at Wonderful Copenhagen. Steen talks about how Copenhagen has embraced sustainability and embedded it into the meetings product and culture of the MICE industry.  Steen shares the approach – called the Copenhagen Sustainable Meetings Protocol (designed by us), and how leadership, stakeholder engagement and [...]

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Business Case for Sustainable Events

Posted on March 22, 2012 by Guy Bigwood

At EIBTM I was interviewed by Paul Salinger, VP of Marketing at Oracle and President of the GMIC.  In this short video both Paul and I share some of our key views on the business case for sustainability: including perception that sustainable meetings are more expensive, reporting, measurement and supplier engagement. We also discuss about [...]

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The Business of Sustainability

Posted on October 23, 2011 by Guy Bigwood

More than half of the world´s population lives in cities. This urban population is responsible for of 80% of the greenhouse gas emissions. With this in mind the future of cities and the future of the meetings industry cannot be imagined without considering sustainability. In this presentation, that I delivered in Singapore I share my [...]

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Sustainable Business: Til death do us part

Posted on November 1, 2010 by Michael Luehrs

In preparing for this event, a number of parallels have surfaced between matrimonial vows and, well, a solid sustainable business plan (or plan for sustainable events). Maybe such parallels are evident only for those whose wedding anniversary happens the same week as the event in question, but we persist with the analogy. In the points [...]

Filed under: CSR@MCI, General Sustainability, Meetings and Events | Tagged: , , , | 4 Comments »

BP: Beyond Practical. The point(s) we’ve missed about sustainability

Posted on July 1, 2010 by Michael Luehrs

Many have observed that the BP oil spill is a reminder that corporate responsibility to community and the environment requires more than a clever re-brand. There’s something missing from the conversation, however. These observations of BP (and the many companies who are very glad they are not BP), don’t seem to make the link between [...]

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Leadership: Grab the bull by the horns

Posted on March 5, 2010 by Guy Bigwood

Grabing the bull by the horns This week I have had the pleasure of working in Andalusia in the South of Spain. I had not been to Sevilla for some years and I was struck by how this beautiful  city had invested in pedestrianizing the center, installing a new hi-tech tramway and a public biking [...]

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