The Business case for Sustainability in tough times

Posted on January 29, 2009 by Guy Bigwood

Following on my Michaels post earlier, I wanted to attached a presentation that we created to really define the business case for sustainability in the meetings industry. The presentation details the opportunities and costs benefits using a whole list of research data collected by us and many of the global top publications and consulting organisations. [...]

Filed under: Destinations, Exhibition and Congress Centers, Hotels, Meetings and Events | Tagged: , , , , , | Leave a Comment »

Remember: Greenwashing is ’Sly’, not cool

Posted on January 23, 2009 by Michael Luehrs

In spite of a the litany of columns, reports and studies on the topic of Greenwashing, (http://en.wikipedia.org/wiki/Greenwash), it seems that confusion ensues, resulting in more unsubstantiated claims which only serve to make the market more jaded and fussy with those that make them. I think the causes can often be traced to over-enthusiastic marketing teams [...]

Filed under: Destinations, Exhibition and Congress Centers, General Sustainability | Tagged: , , , , | 4 Comments »

Creating and Marketing Sustainable Destinations

Posted on January 8, 2009 by Guy Bigwood

With the growing trend of sustainability, many destinations are now preparing themselves as “green meeting destinations”. In 2008, we increasingly started to work with DMOs and CVBs who wanted to go green. Not surprisingly cities are seeing that green has financial, branding and motivational benefits. The following presentation highlights the high level findings of some [...]

Filed under: Destinations | Tagged: , , , | Leave a Comment »

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