‘Green Meeting’? Destination Matters

A new Yale study examines the environmental performance of 163 nations with some revealing results.  The Environmental Performance Index 2010 Top 5 positions are not a surprise but Costa Rica at #3? Well done!  Congratulations to Iceland, Switzerland, Costa Rica, Sweden and Norway whose collective efforts to observe environmental stewardship in a systemic, long term [...]

Marketing sustainable destinations

In continuation to last post, in Mexico i gave a second keynote at the National Tourism Congress about Creating and marketing sustainable destinations. In the attached presentation I talk about Risk and opportunities presented to Smart destinations around the “sustainability revolutions” Provide some examples of destinations who are leading the market Provide a framework that [...]

The Shifting Sands

The following is an article Michael and I wrote for the Middle East Edition of CIM. It was written to create debate and thought over the growth and environmental issues of the UAE development in the last few years. The Middle East development strategy has performed badly in terms of sustainability. Yet there is hope [...]

Remember: Greenwashing is ’Sly’, not cool

In spite of a the litany of columns, reports and studies on the topic of Greenwashing, (http://en.wikipedia.org/wiki/Greenwash), it seems that confusion ensues, resulting in more unsubstantiated claims which only serve to make the market more jaded and fussy with those that make them. I think the causes can often be traced to over-enthusiastic marketing teams [...]

Creating and Marketing Sustainable Destinations

With the growing trend of sustainability, many destinations are now preparing themselves as “green meeting destinations”. In 2008, we increasingly started to work with DMOs and CVBs who wanted to go green. Not surprisingly cities are seeing that green has financial, branding and motivational benefits. The following presentation highlights the high level findings of some [...]

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