How to build your sustainable brand story: When people come together, magic happens

Great achievements are rarely the result of a single action of an individual, but rather the outcome of communities coming together to debate, discuss and grow. However, does living in

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Fed up with excuses

I’m sorry to admit it – but I am getting rather fed up with all the excuses. Too often I hear event venues, hotels, agencies, and clients rattle off “justifications”

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Events as a bridge to better brands- The Evidence

We have been asked on more than one occasion (can you imagine!), does running a sustainable event have any real benefits? Well to put it bluntly, yes. Not only can

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Sustainability as a competitive differentiator

Today I have the pleasure to be in the magic city of Medellin, Colombia speaking at the first International Symposium on Events and Conventions. The events industry in Colombia is

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I was at the IMEX tradeshow this week in Frankfurt, and had the opportunity to present at the Association Day. This is a yearly event which brings leaders together to

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At EIBTM I was interviewed by Paul Salinger, VP of Marketing at Oracle and President of the GMIC.  In this short video both Paul and I share some of our

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There are over 77000 companies in the world. The UN Global Compact is the worlds largest corporate responsibility initiative. Yet only 8800 organisations have signed up to it. The Global

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More than half of the world´s population lives in cities. This urban population is responsible for of 80% of the greenhouse gas emissions. With this in mind the future of

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Yesterday I was privileged to be in Estoril, Portugal and to be organising a seminar program about sustainable events. The days previous to the event I was participating in a

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Released at the UNGC summit today is an excellent survey prepared by Accenture who questioned 766 CEOs and found out: · In spite of the recent economic downturn, an overwhelming

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