I am very happy to see the launch of our MCI 2011 sustainability report. Entitled “Creating Value”, the report tells a story of business transformation and how MCI talent are progressively integrating sustainability into the day to day business of MCI.
Learning from our readers, this year we have attempted to use some of the latest features in PDF to embed video and make it more interactive and readable. We have moved some of the more technical features to a separate document for advanced users.
I am also pleased to say that the report was checked by GRI and received a commendable C-Level Application Check Certificate. It is one of (if not) the first reports by an international events agency to use the new GRI Event Organisers Sector Supplement, which I helped to develop.
I cant say that writing a sustainability report for such a large global organisation is easy, but it does get easier through practice. This is the 20th report that I have written in the last few years. I see very clearly that reporting drives improved performance of your CSR strategy. It forces you to carefully and thoughtfully write things down do that a greater number of people can understand your vision and intentions. It then forces you to engage these stakeholders and get their input. This consequently can be used to improve results.
More info on our CSR website.