Business Case for Sustainable Events
At EIBTM I was interviewed by Paul Salinger, VP of Marketing at Oracle and President of the GMIC. In this short video both Paul and I share some of our key views on the business case for sustainability: including perception that sustainable meetings are more expensive, reporting, measurement and supplier engagement. We also discuss about the importance of leadership, best practice and community activation.
“What do the leaders do? the ask lots of questions”
Thank you to Maarten Vanneste for the production.