I´m feeling happy and a little proud today, as a little vision we had, has become a reality..
“Convention Bureaus, Destination Marketing Organizations, Venues and Agencies from the five Scandinavian member countries of the International Congress and Convention Association (ICCA) today signed an Accord to create the world´s first sustainable meetings region. The Accord is the first of its kind in the world. It is a document outlining 10 specific actions to which all signatories commit, aims to advance sustainable development within the meetings and events industry.”
This project is unique in its scale and collaborative nature. For the last two years we have been working with leaders of the Scandinavian meetings industry to define a shared vision for the future of meetings and events. Now we already have over 45 leaders from 15 destinations across Norway, Denmark, Sweden, Iceland and Finland who, with their signature, commit to taking action to measure and benchmark impacts, share knowledge, create products to help clients and develop socially responsible community action projects.
A benchmarking system has been developed using 18 performance indicators to assess the sustainability of infrastructure and practices within the destinations. The system is in a pilot phase, and a full report will be released at the IMEX tradeshow in May.
It is so refreshing and rewarding to work with the ICCA chapter, and be able to have helped them advance towards a more sustainable future.
Click to read the full press release and see the Accord.
Here is the presentation from todays workshop. it contains some facts and figures and trends info..