Predictions for sustainable meetings and events, 2012: part 3
We ring in the New Year by rounding out our predictions list for 2012. As with our earlier posts (here and here) we explore the trends and practical sustainable business practices which are helping planners and suppliers save money, build community and help the planet. If we were counting these down New Year’s style, we’ve come to the part where the crowd chants and the ball drops setting off fireworks and big band music (cue celebratory din): Here we go….
- Measurement and Reporting: 2012 will see a defined growth in measurement of event impacts and reporting to stakeholders. This trend will be a natural extension of the rapid growth in reporting seen in the corporate sector. At present, 95% of the Global Fortune 250 companies now complete sustainability reports to investors and stakeholders. One reason for the intense interest in reporting can be attributed to organizational effort to build trust with investors and clients. The economic crisis has compromised the perception of business integrity and transparent reporting of financial returns. Sustainable business practices are an effective way to show that organizations are committed to responsible behavior. For more and more such organizations in 2012, tracking sustainability data will be fundamental to goal setting and trust building. Top 4 list of things the industry will measure this year:
- Return on Investment
- Event related carbon emissions
- Total waste/recycling/donations
- Investment in local communitySee this brief, informative presentation on the topic of organizational sustainability reporting from Ethical Corporations’ Toby Webb