Here at MCI, we’ve been actively engaged in creating a community service action for our annual business meeting which this year will bring over 600 MCI staff and business partners to beautiful Montreux, Switzerland. Our approach, now a standard practice called The Power of Action, was first explained here.
How to integrate a social responsibility project in a wealthy community? As we learned with our 2010 event in Istanbul, partner with local leaders to increase the possibility of finding a great NGO. Collaborate with the NGO to understand their needs. Educate, then activate, the participants. Track and communicate learnings and successes.
So we decided to record for charity and convince Phil Collins production team to lend us a hand. Have a look at the results and let us know what you think.
May your own end of year efforts to give back to industry or community be well received and a springboard to a prosperous 2012! And please return to provide us your examples/photos/inspiring ideas to share for better events and a better 2012!