Asian Meetings Industry Predictions 2011

I was asked to provide my predictions for the Meetings Industry in 2011 for a nice article for CEI Asia. The document has some really interesting perspectives and makes for good reading.

CEI Asia Jan 11 Predictions.pdf

Here are my comments:

It has been a solid year for sustainability in the meetings industry and I am impressed by many of the actions taken by organisations around the world. Looking across the Green Meetings Industry Council (GMIC) membership, I have seen a growing number of businesses that have elevated sustainability to a strategic management priority and have taken actions to embed CSR into day-to-day practices.

However, while 2010 was a good year we must ask whether ‘good’ is good enough? Global resource issues, destruction of nature and unhealthy practices continue. Oil prices will go up and the unequal distribution of wealth and opportunity is only worsening. The meetings and events industry is not doing enough and together we need to step up, scale up and speed up. Sustainability is a key management competence. It is good for profit, builds trust and gives competitive advantage.

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