A lot of people still ask me what is the business case for sustainability in the meetings industry. I normally smile and politely give them a few answers and then sit back in amazement and wonder where have they been. Today there has already been such a massive transformation in society and it is touching all walks of life, classes and regions. This presentation from Sustainability Brands gives a nice indication of the growth of green in consumer buying habits. this is and will progressively change the meetings industry.
I think the Saatchi and Saatchi statement is the most profound. From the creator of the lovemark concept they now clearly state thatWhen Saatchi & Saatchi developed Lovemarks we understood that the shift of power to consumers would change brands forever. Now consumers are subjecting Lovemarks and would-be Lovemarks to another tough test. Not only is a Lovemark owned by the people who love it, but it has to front up to the sustainability challenge. Saatchi & Saatchi S works to connect environmental, economic, social and cultural streams of action together to make sustainability irresistible. No sustainability, no Lovemark.