Can green event conversation activate green event action?
As our Stockholm office readies to deliver the CSR event we designed and, with Scandic Hotels, will deliver on the 29th of May, here at the Scandic Malmen, Stockholm, we plan to put that theory to the test. The whole mission and theme of this event, like this blog, is to equip people with practical tools to start integrating sustainable strategies and tactics into their event planning. So, all this advocacy and this championing.. is this conversation or action?
Some are doing a great deal to make sustainable events more commonplace, but much more needs to happen and many more need to be involved. Our theory, which will be tested with our CSR event, is that more education is needed to break down the perceptions that green events are expensive or difficult. The idea requires that we successfully answer the ‘how’ (ACTION) and spend less time explaining the ‘why’ (Conversation).
Are you Interested in activating the meetings industry in your community to embrace and promote sustainable events? Organize a ‘How to Green’ event, promote the Green Meeting Industry Council , ask your city leaders to get involved. Help us convert conversation into action.