With the growing trend of sustainability, many destinations are now preparing themselves as «green meeting destinations». In 2008, we increasingly started to work with DMOs and CVBs who wanted to go green. Not surprisingly cities are seeing that green has financial, branding and motivational benefits.
The following presentation highlights the high level findings of some introductory research into the green pioneering cities. We extrapolated the best practice and top ideas from these and others examples, and then created a strategic sustainable destination framework. We are now using this in our consulting work, and it is helping to speed up strategic planning and implementation of operational and marketing programs.